Internet scams cost New Zealanders millions of dollars every year. Re:Scam was developed to distract scammers away from potential fraud victims by wasting their time and resources with AI email bots.
This call to action uses character animation and motion graphics to visually represent the many AI personas used to trick scammers, while promoting internet safety to New Zealanders.
Credits
Animation: Mark Trethewey Motion Graphics: Mark Trethewey Agency: DDB Group Aotearoa Client: Netsafe