Graphic Design

The Gin Club was designed in the style of a whisky brand, and used images supplied by gin brands alongside the Gin Club branding. However over time it became clear that the market was mainly women aged 35–65, and that the most effective ads were brightly coloured.

The new designs create a consistent, recognisable look for the Gin Club, with a bright on-trend colour palette and a set of versatile templates for social media, email, forms and websites. They highlight each gin or mixer, alongside serving suggestions and relevant purchasable accessories.