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Re:Scam Call to action

 3D Animation & Motion Graphics

Internet scams cost New Zealanders millions of dollars every year. Re:Scam was developed to distract scammers away from potential fraud victims by wasting their time and resources with AI email bots.

This call to action uses character animation and motion graphics to visually represent the many AI personas used to trick scammers, while promoting internet safety to New Zealanders.

Credits

Animation: Mark Trethewey
Motion Graphics: Mark Trethewey
Agency: DDB Group Aotearoa
Client: Netsafe

Project Breakdown